From volunteering to VIP: How charity ticketing campaigns are creating new access routes

As the industry navigates how best to handle high-demand on-sales, two platforms offer a different philosophy on equitable opportunity

Harry Styles on Together, Together in NYC
Harry Styles on Together, Together in NYC © Anthony Pham

As the industry navigates how best to manage on-sales for high-demand tours, charity-based ticketing initiatives are emerging as an alternative solution to democratise access while giving the industry a new means of harnessing fan engagement.

With demand for live concerts outstripping supply and costs for fans only rising, platforms like Propeller and Earnt are offering a different way to reward fandom by exchanging volunteering and community action for access to high-profile shows, with Harry Styles, Chappell Roan, and Noah Kahan among…

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