FestIndex pledges to tackle ‘biggest festival marketing shift ever’
A new tool lets festivals benchmark their social media strategy, as its founder says the sector has fallen behind fundamental shifts in online marketing
News By Ciaran Donnelly | 30 October 2026
A new social media benchmarking tool aims to help festivals address “the biggest marketing shift there has ever been in the festival industry”, its founder says.
Called FestIndex, its founder Steve Jenner explains to IQ that this shift has seen social media platforms drastically change their models from surfacing festivals’ content in front of their followers, to now being “interest-based networks”, where users are shown “content the algorithms have decided it thinks they’re interested in”.
Jenner believes festivals have…
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