“In many cases, the best “influencer” is a customer, regardless of what their Instagram following may be”
Are you seeing email open rates decline? Possibly higher cost-per-clicks in social advertising? Are website visitors spending less and less time on your site? If so, you’re not alone. Businesses are struggling to stay relevant and to get in front of the right customer, at the right time, with the right call to action.
This decline in relevance could be contributed to the ever-growing world of influencer-based marketing.
Individuals who are experts within their respective fields – be it…
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Mark Miller, co-founder of white label ticketing service TicketSocket, explains why traditional, direct marketing strategies are giving way to influencer-based methods
Comment 31 May 2019