LN partner Spark to lend name to Vector Arena

The newly Live Nation-run indoor arena in Auckland will become the Spark Arena next spring

News By IQ | 9 May 2016

The soon-to-be Spark Arena in Auckland, New Zealand © Charaka Ranasinghe

The 12,000-capacity Vector Arena, Auckland’s largest indoor live entertainment and sports venue, will likely be rebranded early next year as telecommunications company Spark New Zealand takes over the brand, technology partner and naming-rights contracts.

The New Zealand Herald reports that the Live Nation-operated arena will be known as the Spark Arena from April 2017.

The arena’s previous branding partnership, a 10-year agreement with energy company Vector, ends on 19 April this year.

“Customers, young and old, tell us music is…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Share this

MOST POPULAR

Related Content

Spark Arena, New Zealand

The NZ Normal: What live is like on the other side

The country's post-pandemic bubble has garnered global envy but its live industry says that true success will depend on the rest of the world overcoming Covid

Feature 26 February, 2021

2017

2017: The year in review

With an increasing number of out-of-office messages telling us the festive season is rapidly approaching, IQ rounds up the stories that shaped the year in live music

Feature 21 December, 2017

The Covid-status certification system could use the National Health Service's Covid-19 app

UK live industry states support for Covid certification

Instead of vaccine passports, the industry is backing Covid-status certification, which would also include natural immunity and negative test results

News 23 April, 2021

Back to top