AEG targets selfie-takers with Snapchat fest deal

AEG Live has entered into a multi-year agreement with Snapchat to promote its festivals via the popular video-sharing app.

As part of the partnership, Snapchat – which has 100 million daily active users, including an estimated 60% of 13- to 34-year-old Americans – will cover a number of AEG’s American festivals, including Stagecoach, the New Orleans Jazz & Heritage Festival, Hangout, FYF Fest and new New York event Panorama, as Live Stories – Snapchat-curated compilations of photos and videos from people using the…

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