38% of UK concertgoers are music tourists
Over a quarter of a million tourists came from overseas to visit British concerts and festivals in 2015, generating £38m in box-office receipts
News By | 13 June 2016
Over one in three attendees at live music events in Britain last year were music tourists – an increase of 16% on 2014. A total of 10.4 million music tourists attended UK festivals and concerts in 2015, of which 767,000 were from overseas, reveals UK Music’s Wish You Were Here 2016 report, released today.
Foreign concertgoers bought £38m worth of tickets and spent an average of £852 each (up 13% on 2014).
The report also revealed that music tourists spent a total of £3.7 billion in 2015, with 39,034…
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