New ticket outlet targets lucrative Latino market
Fantástico will for the first time allow Spanish-speaking Americans to buy concert, sports and live entertainment tickets in their native language
News By | 17 June 2016
New York firm Schramm Marketing Group has launched Fantástico, a concert, sports and theatre ticketing venture catering to Hispanic Americans.
The mobile-optimised site, which will initially offer tickets for events in New York and the surrounding areas, will provide hispanophone consumers with an entirely Spanish-language purchasing process.
“Currently, there is no real mobile option for US Spanish-speaking consumers to purchase tickets online in their native language from any of the major ticket retailers,” says Schramm Marketing Group founder Joe Schramm. “Spanish-speaking…
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