LN signs Snapchat deal for festival Live Stories
Live Nation will partner with the social media phenomenon to create 'Live Stories' at V Festival, Way Out West, Creamfields and Reading and Leeds
News By IQ | 28 July 2016
Live Nation has announced it will partner with Snapchat this summer to package footage from four of its European festivals as ‘Live Stories’ on the popular video-sharing app. The company first partnered with Snapchat in 2014 for EDC Vegas.
Snapchat will cover Way Out West, V Festival, Creamfields and Reading and Leeds Festivals as Live Stories – or compilations of photos and videos from people using the app at specific events – in August. In June, Live Nation rival AEG agreed a…
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