“We’re unifying two communities”: LiveXLive to bring esports to festivals

A multi-year partnership with esports venue giant Allied will see mobile 'LiveZone' trucks melding music and gaming at LiveXLive festivals worldwide

News By | 29 August 2019

Allied's venues include the 56,000sqft Lianmeng Dianjing LGD Gaming Hangzhou Arena in China © Allied Esports

US festival video platform LiveXLive has announced a multi-year partnership with China’s Allied Esports, which owns a network of esports venues and content production facilities, in a deal the…

US festival video platform LiveXLive has announced a multi-year partnership with China’s Allied Esports, which owns a network of esports venues and content production facilities, in a deal the pair say provides “a unique opportunity for new revenue streams by connecting the $9 billion live music industry with the…

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