“We’re unifying two communities”: LiveXLive to bring esports to festivals
A multi-year partnership with esports venue giant Allied will see mobile 'LiveZone' trucks melding music and gaming at LiveXLive festivals worldwide
News By | 29 August 2019
US festival video platform LiveXLive has announced a multi-year partnership with China’s Allied Esports, which owns a network of esports venues and content production facilities, in a deal the…
pair say provides “a unique opportunity for new revenue streams by connecting the $9 billion live music industry with the $100-plus billion esports and gaming industries”.
The collaboration will see Allied’s fleet of mobile esports venues, dubbed Esports Trucks, used to create create original “live esports experiences” and other…
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