Believe buys Indian event production company Entco

French digital music distributor and artist services startup Believe has acquired Mumbai-based live event production company Entco, as the Parisian business strengthens its foothold in India. Entco creates live events for brands and consumers across India, the Middle East, Southeast Asia and the United States.

The acquisition aims to align Entco’s events with Believe’s growing artist services operations, music distribution and label services.

The acquired company, which will continue to be based in Mumbai, will be rebranded as…

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