‘Music is core to us’: Peex CEO on enhancing the live experience
“We don’t want to digitally replace live”: IQ talks to the CEO of music tech firm Peex about removing distractions from shows and the startup's “huge” festival potential
Feature By | 25 October 2019
The live music space has been inundated with new technologies in recent years. In an era where virtual reality is bringing live shows to sofas, stages are becoming smartphone-friendly and holograms are bringing lost stars back to life, wearable tech firm Peex is returning the focus to the sound.
Peex, which launched in May 2018, allows fans to personalise the way they hear a concert in real time. Partnering with Sir Elton John on his Farewell Yellow Brick Road…