Heineken Music Hall becomes AFAS Live

The Heineken Music Hall is no more. As of 1 January the 6,000-capacity Amsterdam venue will be known as AFAS Live, following the signing of a new naming agreement with Dutch developer AFAS Software. Heineken, which has been the venue’s naming partner since its founding in 2001, will remain beer supplier.

“Fifteen years ago, we built the first venue for amplified live pop music in the Netherlands, an adventure we embarked on with Heineken,” comments the Music Hall’s managing director, Birgitte de…

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