ASIA: Inside the world’s fastest-growing touring region
In a region as diverse as Asia, success demands strategy, as Francine Gorman reports.
Feature By IQ | 13 May 2025
The numbers say it all: in 2024, the Asia-Pacific region overtook Europe for the first time as the global leader in exhibition space, with 16.6m sqm now available across the region. But that headline figure only scratches the surface.
Across east, south, and south-east Asia, a wave of investment, new venues, government backing, and rising audience demand is turning the region into a major force in global touring entertainment.
This isn’t one market – it’s many. Each country brings its own opportunities, challenges, and cultural context. From the polished touring circuits of South Korea and Singapore to fast-emerging markets like Vietnam and Indonesia, Asia-Pacific is a region defined by diversity – and full of potential for those who understand how to navigate it.
“There’s a deep…
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