“Never in our history has this happened so fast.”

How was the festival season 2024 for you and Pukkelpop? This year was a special one! Our combi-tickets (for the whole weekend) were sold out in 48 hours. Never in our history has this happened so fast.

This led to a further rush on day tickets. We were used to spending months building a beautiful and well thought out promotional campaign, but suddenly, we were technically out of work – figuratively speaking.

Something I hadn’t considered was that communication about the festival and…

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