“Festivals have the power to amplify important causes”

For years, Provinssi festival in Finland has invited local and national politicians as guests to the event. It is important that decision-makers see what we do and for the politicians to get a better understanding of the event business.

To receive free tickets, guests must sign a code of conduct that seeks to promote equality, diversity, and equity.

In 2023, an MP accepted the invitation and attended the festival. During the festival, a local newspaper published a column by him…

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