Golden Tickets: The Rise of VIP
In the face of razor-thin margins, VIP has fast become a critical revenue stream for artist teams but specialists say that getting the offer right is crucial...
Feature By Lisa Henderson | 16 October 2026
“Icky” is a word that was frequently associated with VIP only a decade or so ago, according to early connoisseurs of the service. “No one understood it or trusted it,” says Mike Savas, CEO of SUPER, a boutique VIP experiential management agency.
“No one wanted to offer an expensive package to their fans; they thought it was an injustice,” continues Savas, who is thought to be the world’s first-ever global touring VIP coordinator – for AEG Presents in 2008.
Another early…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
