Industry Insights: Eduardo Olea
From ticketing roots to arena ownership, BeatHub is building Colombia’s live music ecosystem: driving regulation, infrastructure and 360° experiences for fans and artists
News By IQ | 28 April 2026
BeatHub CEO Eduardo Olea tells IQ about the Colombian company’s journey from a ticketing company to a full-service promoter, and the health of the Colombian live music market. What was the idea behind establishing BeatHub?
We started in this business 26 years ago with [ticketing company] Tuboleta. At that time, the entertainment environment in Colombia was extremely challenging: there was little regulation, limited infrastructure, and very few guarantees for companies willing to invest. Ticketing was the natural first…
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