Market Focus: Andean Spine

From Colombia’s emergence as a must-stop touring market to earlier stage growth in Ecuador and Peru, the Andean Spine is advancing at uneven speeds

The live music business in the countries that make up the Andean Spine is at different levels of maturity and advancing forward at different speeds depending on where you look. Some general rules and learnings do apply, however, yet it is still important to consider each market in isolation.

By far the biggest market here is Colombia. Much more than “a Mexico in waiting,” the Colombian live music business has been seeing staggering growth and development in recent years. The…

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