“It’s time the music industry let younger generations shape its future”
When we started thinking about the theme for Reeperbahn Festival 2026, we kept coming back to one question: will the structures of the music industry we live in last forever? The answer, of course, is no.
But asking that question shines a light on the structures and assumptions in our industry that we often take for granted. It asks whether they really are set in stone or whether change is already happening just around the corner.
We see several developments across…
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Reeperbahn Festival’s director and co-founder Detlef Schwarte shines a light on the structures and assumptions in our industry
Comment 30 July 2026