Jung at Heart: Switzerland market report

While the Swiss live music business has always been robust, the recent period of intense consolidation, company mergers, and corporate acquisitions is undoubtedly changing the landscape, with promoters claiming the market is oversaturated and a fierce battle for headline acts.

IQ reports.

In a live industry always hungry for wealthy, eager consumers, markets like Switzerland, while small, are to be cherished. In this famously neutral Alpine corner of west-central Europe, there is a billionaire for every 80,000 people – behind only Luxembourg and Hong Kong – as well as one of the lower levels of income inequality among wealthy western nations.

Covid, of course, brought with it grim times that took a while to dispel, but those are emphatically in the rear-view mirror now, having given way to…

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