Las Vegas: Rock & Rolls the Dice

Las Vegas, “America’s most competitive marketplace,” has emerged from the pandemic a new beast. As summer turns up the heat on the desert town, IQ tracks how Vegas has transformed from a glitzy casino town to the hottest entertainment market in the world.

Relieved of any pandemic hangover, Las Vegas has boldly reclaimed its crown as the world’s entertainment capital. Its crown jewel, the Strip, is just under 4.5miles (7.3km) in length, yet the city welcomed its highest number of visitors since pre-pandemic last year, a mere 40.8 million. Formerly known as a graveyard where “legacy acts go to die,” it’s clear that Vegas is evolving into a new destination entirely – one where the industry is cashing in.

A sin-sational city
Nestled in…

Looking for full access?

Enjoy unlimited access to all digital content by subscribing to IQ

Subscribe

Already have an account? Sign in