Market Focus: Mexico
Eamonn Forde talks to the people behind Mexico’s growth and finds out that there’s much more still to come.
Feature By Eamonn Forde | 16 February 2026
As “the third-largest music market in the world,” Mexico is not just a heavy hitter in Latin America, but is one on a global level.
As he announced that his company was increasing its stake in Mexican promotion powerhouse OCESA from 51% to 75% in a $646m deal (having paid $444m in 2021 for that initial 51% stake), Michael Rapino, president of Live Nation, called Mexico “the third-largest music market in the world.”
To outsiders, this might feel like a coronation of the country…
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