Market Focus: Brazil
The only Portuguese-speaking country in Latin America is not only a geographical giant, with a population of 213m, but is fast becoming a huge live music market, too
Feature By Priscila Brito | 16 February 2026
When it comes to Brazil, the numbers are big. Look no further than the iconic Amazonian artists drawing local record attendances of 100,000 people to Festival Psica in Belém, Northern Brazil, or to…
When it comes to Brazil, the numbers are big.
Look no further than the iconic Amazonian artists drawing local record attendances of 100,000 people to Festival Psica in Belém, Northern Brazil, or to Lady Gaga breaking the world record for the highest attended concert by a female artist in history on Copacabana Beach, playing to approximately 2.5m people – affectionately referred to as “The Gagacabana” by local fans.
But the “size matters” theory is not the whole story.
Live events dominate the Brazilian music industry’s revenue, generating 81% of the total according…
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