Market Focus: Southern Cone
High engagement, rising ticket prices, and better production have consolidated the Southern Cone, making it a reliable market for regional and global tours
Feature By Ernesto Martelli | 16 February 2026
Over the past two years, the Southern Cone has transitioned from post-pandemic recovery to a phase of consolidation as a live entertainment market.
The countries of the region now share similar touring conditions: sustained audience demand, higher ticket prices, rising production standards, and persistent infrastructure constraints. While economic volatility – particularly in Argentina – remains a defining backdrop, the behaviour of the market throughout 2024 and 2025 suggests a more stable and pragmatic reality. Live entertainment has retained a central…
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