Season starters: LatAm takes the lead
Josefina Armendariz explores how growing operational maturity, scale, and engaged audiences are driving Latin America’s festival boom
Feature By Josefina Armendariz | 16 February 2026
From Buenos Aires to Santiago, São Paulo, Bogotá, and Mexico City, festival organisers across Latin America are no longer asking how to fit into the global touring circuit, but how to lead it.
For years, the region was seen as passionate but unpredictable: stadiums dominated the landscape, infrastructure was tricky, and economic ups and downs made planning a challenge.
That paradigm is now shifting. Latin America is emerging as the opening season of the global touring year and a…
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