Market Report: Deutsche Masters
Germany's top-tier business may be thriving but below that, choosy audiences and rising costs are taking a toll. Adam Woods delves into a market of two halves...
Feature By Adam Woods | 16 October 2026
Germany’s economy is in the doldrums. Its coalition government came to power on a promise of reviving growth, cutting red tape, and bringing down energy costs.
But less than 18 months on, the country is still grappling with stagnation, high costs, a social system under strain, and a resurgent far-right presence in its politics.
That’s one face of Germany in 2026. And yet, over in Düsseldorf, at the heart of Germany’s densely populated Rhine-Ruhr region, we’re somehow back in a…
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