Market Report: Spain 2026

Adam Woods reports on Spain’s music industry as a European powerhouse—driven by touring, festivals and its role as LatAm artists’ gateway to Europe

Bad Gyal performs at Mallorca Live Festival 2025 © Andres Iglesias

At the time of writing, Spain looks like the centre of some better, alternative world. Economic growth is strong, unemployment has dropped, inflation is low, and tourism is high. Its live business, too, is on a sustained upswing.

Over the past decade, Spain has built a reputation as one of Europe’s most vibrant touring circuits, equally hospitable to homegrown talent, cresting Latin stars, and heavyweight international tourers in general. From packed stadiums and arenas in Barcelona and Madrid to sprawling…

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