New Rules: Dua Lipa on Tour
Gordon Masson talks to some of the team behind the career of one of today's biggest stars...
Feature By Gordon Masson | 11 August 2025
When Dua Lipa announced that she would be playing Wembley Stadium as part of the tour to support her third studio album, some sceptics in the business thought that the tour’s name – Radical Optimism – could not have been more apt.
But selling out the first date within minutes of the on-sale opening and a second date within hours, proved the move to be very shrewd indeed.
“The three standard bearers really were myself, Dugi, and [Live Nation’s] Phil Bowdery…
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