New Rules: Dua Lipa on Tour

When Dua Lipa announced that she would be playing Wembley Stadium as part of the tour to support her third studio album, some sceptics in the business thought that the tour’s name – Radical Optimism – could not have been more apt.

But selling out the first date within minutes of the on-sale opening and a second date within hours, proved the move to be very shrewd indeed.

“The three standard bearers really were myself, Dugi, and [Live Nation’s] Phil Bowdery – we believed in it from the off, but there were definitely some dissenting voices,” says agent David Bradley at WME, who has represented Dua since her very first live performance.

“When you’re in the trenches with an artist, you really witness the development, and…

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