“We are convinced that we will change the industry and make it more sustainable”
Having recently become the world’s first stadium to achieve B Corp status, the COO of the Netherlands’ Johan Cruijff Arena, Hidde Salverda, reveals their long-term sustainability aims as the team looks to “change the industry” in an exclusive Q&A as part of the Global Stadium Report.
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The stadium COO shares the venue's long-term green ambitions after becoming the world's first stadium to achieve B Corp status
Comment 25 August 2026