Unipol Dome is more than a new venue – it is an investment in the future of live entertainment

Luca Martinazzoli | Unipol Dome

Luca Martinazzoli

Luca Martinazzoli of Unipol Dome, Italy, talks to IQ about the Dome's first 6 months, the 2026 Winter Olympics and the impact of the Dome on Italy's market...

Unipol Dome opened on one of the world’s biggest stages – the Winter Olympics – what did that experience show you about the strength of the team you have, and were there any useful lessons you learned from that period?

CTS Eventim Group has extensive experience through its involvement in previous Olympic Games, which gave us a strong foundation. Nevertheless, opening the arena for the Olympic Winter Games Milano Cortina was the ultimate stress test, and it showed exactly what our…

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