“Understanding your competitors is essential, but knowing your strengths is what truly sets you apart.”
Having delivered some of the world’s most high-profile new arenas – Co-op Live in Manchester, UK being a recent example – why is refurbishing existing venues just as important to OVG as building new ones?
At OVG, we’re focused on finding the optimum solution for each market. While new builds like Co-op Live are transformative, we also see huge potential in existing infrastructure. Sometimes a venue just needs a mini facelift – better acoustics, improved flow, or an enhanced fan experience…
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Rebecca Kane Burton is the executive vice president of venue management at OVG. Here she discusses the future of the venue industry – and the challenges it faces
Comment 17 June 2025