Rich Schaefer: A Global Perspective
AEG’s president of global touring talks success, expansion, and strategies for continued growth
Feature By Gordon Masson | 4 September 2025
Nearly two years into his role as president of global touring for AEG Presents, Rich Schaefer is overseeing one of the fastest-growing promoting businesses in the live music industry.
On the back of some spectacular successes, including the European leg of Taylor Swift’s record-breaking Eras Tour, he spoke with Gordon Masson about the current state of the business, taking specific artists and genres to new territories, and his strategies for future growth…
You’ve been at AEG since 2018. How was the step up from SVP to running global touring?
It was a pretty big adjustment, and I’ve changed some things around and brought in new people, who have really added to the team. It was definitely a shift to go from my sole…
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