The beats grow louder: The rise of Afrobeats
Amid the extraordinary ascent of the genre, Tochi Louis traces the growing influence of African artists around the world
Feature By IQ | 1 July 2025
The rise of Afrobeats has been extraordinary in recent years, with talent from Africa headlining festivals around the world and selling out stadia throughout Europe.
But with such success driving unrealistic artist expectations, Tochi Louis investigates how the professionals helping African acts export their talent are reassessing their strategies in an effort to maintain momentum.
Afrobeats has taken the global stage by storm. Its boisterous beats and celebratory spirit have pulled diverse crowds across major markets worldwide. What was once…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
