The Circus Master: Peter Taylor’s tenacious journey
With a record-breaking year ahead, the Cuffe & Taylor co-founder explains how persistence and a “circus comes to town mentality" helped build a promoting powerhouse
Feature By Lisa Henderson | 22 June 2026
Peter Taylor won’t take no for an answer, and it might just be the secret to Cuffe & Taylor’s success.
Founded in 2010 by Taylor and business partner Daniel Cuffe, the promoter has converted dormant audiences in the North of England into 1.5m tickets per year and built a reputation as one of the UK’s leading regional promoters. Taylor’s persistence has brought superstars such as Diana Ross, Lionel Richie, Britney Spears, Rod Stewart, Christina Aguilera, and Mariah Carey…
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