The Circus Master

With a record-breaking 2026 ahead, Cuffe & Taylor co-founder Peter Taylor explains how persistence and a “circus comes to town” mindset built a UK promoting powerhouse.

With 2026 shaping up to be Cuffe & Taylor’s most successful year to date, co-founder Peter Taylor tells Lisa Henderson how his persistence and a “circus comes to town mentality” have drawn superstars to England’s northern regions and helped build one of the UK’s leading promoters.

Peter Taylor won’t take no for an answer, and it might just be the secret to Cuffe & Taylor’s success. Founded in 2010 by Taylor and business partner Daniel Cuffe, the promoter…

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