The Secret of Success: Gracie Abrams tour report
IQ talks to the architects behind Gracie Abrams’ The Secret of Us trek to uncover how the popstar has ascended to selling out arenas worldwide
Feature By IQ | 1 July 2025
The first time Gracie Abrams stepped on the Eras Tour stage, she was a rising artist. By the time she took her final bow, she was an undeniable star.
In 2016, Abrams posted a faux album cover with the caption “only for a school project but a girl can dream, right.” If you can dream it, Abrams proves you can do it.
Less than a decade later, her sophomore album, The Secret of Us, would rocket up the global charts, with…
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