The Solutionist: Anna Sjölund’s 25 years in live
Having made a name for herself as one of the industry's most reliable and quick-thinking promoters, Sjölund is embarking on a new era of her career...
By Lisa Henderson | 30 May 2024
In November 2023, it was announced that Anna Sjölund was to leave Live Nation – where she’d spent her entire career until then – for ASM Global. In a move dubbed “seismic” by one exec, Sjölund swapped her widely regarded career as a promoter for a gig in the venue business.
And while the latter is new territory for her, it’s a kind of homecoming for the European director.
The 45-year-old Swede has returned to her old stomping ground…
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