The Stadium Nations: What’s driving the global touring boom?
Will Page and Jeongbeom ‘JB’ Kim unpack two years' worth of stadium touring data to reveal today's touring trends
Feature By IQ | 5 August 2026
Stadium concerts around the world are booming, but what’s driving it all? Here, Author and economist Will Page and Jeongbeom ‘JB’ Kim, chief data officer at Korea-based Kreatorsnetwork, reveal the trends.
To paraphrase Rumsfeld, the global live music industry has a known-unknown problem. We know it’s big and booming, but we don’t really know just how big and what’s driving that boom.
Live music industry magazine and data company Pollstar allowed us to do a deep…
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