Country Profile: Romania
Romania remains a tricky territory when it comes to international touring. While demand exists, particularly when it comes to top-tier, A-list music stars, various issues remain for those not able to sell out Bucharest’s Parliament Square or 56,000-capacity Arena Națională.
“Romania’s main problem with respect to touring remains the lack of proper venues and infrastructure, despite improvements in the last couple of years,” says Guido Janssens, managing partner of Emagic Live, which has done much to open up the Romanian market in recent decades.
“Explaining certain taxes to international agents can be challenging as well – there is VAT, copyright, and local tax but also a Red Cross tax, a historical monument tax, and a musical stamp tax.”
Alongside Emagic, Best Music Live, Barracuda, and Marcel Avram all promote major international acts in Romania; ARTmania, D&D East Entertainment, Events Romania, Fun Time Production, and German Quality Entertainment are also significant promoters.
Infrastructure challenges extend to grassroots artists. “We can’t build new artists in…
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