Pandora to recommend concerts via Ticketfly
The internet radio platform will drive traffic to Ticketfly, which it bought last year, through "hyper-personalised" notifications to its nearly 80m users
News By IQ | 28 July 2016
Pandora is to begin pushing concert tickets to its listeners, as the cash-strapped internet radio/streaming service seeks to use its purchase of Ticketfly to generate new revenue.
In an announcement yesterday, Pandora – which, it was revealed last week, recently turned down a US$3.4 billion offer to be acquired by Liberty Media, which owns a 34% share in Live Nation – said it will begin integrating “hyper-personalised concert recommendations” into its app and sending its 78.1m users a digest of nearby shows based on their listening habits. Users will then be directed to Ticketfly to buy tickets.
“Pandora is redefining the music experience, and that includes live events,” says Tim Westergren, Pandora’s founder and CEO. “There’s nothing like the magic of a live show, and there’s nothing worse…
You've used your free article this month
Create a free account to read 3 articles per month, or subscribe for unlimited access.
