Vivendi backs French festivals
The Paris-based conglomerate, which owns See Tickets, Digitick and Universal Music Group, is providing cash and exposure for 10 summer music festivals
News By IQ | 26 July 2016
French mass media giant Vivendi, the parent company of See Tickets and Universal Music Group (UMG), is this summer providing financial and marketing support to 10 French music festivals.
As part of the partnership, television channel D17 (operated by Vivendi subsidiary Canal+) is broadcasting footage from Brive Festival, Déferlantes, Eurockéennes, Garorock, Hamac Festival, Hellfest, Mainsquare, Musilac, Marciac Jazz Festival and Vieilles Charrues, and the festivals are promoted via UMG, ticketing company Digitick, TV stations D17, D8 and i-Télé and video-sharing website Dailymotion.
The company also receives an allocation of festival tickets to be handed out to subscribers to loyalty programmes such Canal’s Premier Rang (‘Front Row’).
Vivendi’s Solange Maulini tells IQ the agreement, part of the company’s corporate social responsibility (CSR) programme, is…
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