Live Nation acquires Sweden Rock stake

The acquisition gives Live Nation Sweden a foothold in the rock/metal market, with the long-running festival joining EDM event Summerburst and indie festival Way Out West

Sweden Rock will forego 2021 festival season
Festivalgoers at Sweden Rock 2016 © Anders Olsson/Sweden Rock

Live Nation has acquired a majority stake in one of Sweden’s most successful music festivals, Sweden Rock.

The deal, announced today, sees the group’s local subsidiary, Live Nation Sweden, acquire a majority of Sweden Rock’s shares, although both parties insist there will be no changes to the running of the festival or its programming.

Head promoter Martin Forssman comments: “The live entertainment industry is moving more and more towards a few large companies booking artists for shows…

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