Live Nation acquires Sweden Rock stake
The acquisition gives Live Nation Sweden a foothold in the rock/metal market, with the long-running festival joining EDM event Summerburst and indie festival Way Out West
News By | 22 November 2016
Live Nation has acquired a majority stake in one of Sweden’s most successful music festivals, Sweden Rock.
The deal, announced today, sees the group’s local subsidiary, Live Nation Sweden, acquire a majority of Sweden Rock’s shares, although both parties insist there will be no changes to the running of the festival or its programming.
Head promoter Martin Forssman comments: “The live entertainment industry is moving more and more towards a few large companies booking artists for shows…