Shareholders fail to halt SFX LiveStyle rebrand

The dance music behemoth formerly known as SFX Entertainment has emerged from bankruptcy ahead of schedule – and with a new name to boot.

SFX, originally slated to exit the chapter 11 (administration) process in early 2017, became officially solvent once more last Friday (2 December) and is henceforth known as LiveStyle Inc., bringing to an end four and a half years of SFX Entertainment.

As confirmed by IQ last month, the newly debt-free LiveStyle is run by CEO Randy Phillips, formerly of AEG Live and Global Entertainment.

“LiveStyle has the same potential that AEG Live had when I assumed the reins of that company as CEO,” says Phillips. “In fact, it has many more assets to build upon, has an impressive management team, especially at the event level,…

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