Hard founder Gary Richards named LiveStyle pres
After five years with Live Nation, DJ Destructo has joined Randy Phillips at the SFX Entertainment successor, where he will head up its North American festival business
News By | 5 September 2017
Hard Events founder Gary Richards has been appointed president, North America, of LiveStyle, joining Randy Phillips at SFX MkII following his departure from Live Nation early last month.
In the newly created role, Richards – for a decade the driving force behind the Hard festival brand (Hard Summer, Holy Ship!, Hard Australia), and arguably the most famous promoter in electronic dance music – will oversee LiveStyle’s US festival operations, including Electric Zoo, its flagship event in New York.
“When Chuck Ciongoli and I took over the former SFX, the global leader in electronic music festivals and the parent company of Beatport, we rebranded it LiveStyle to signal that a new vibrant business was emerging debt free with some of the greatest assets in the live entertainment…
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