Coda forms strategic partnership with ITG
Coda, whose roster includes Take That, London Grammar and Sia, has announced a joint venture – and multimillion-pound investment fund – with London-based ITG
News By IQ | 31 January 2017
Coda Agency has formed a joint venture with London-based Independent Talent Group (ITG), one of Europe’s leading film and literary agencies.
The deal, which Coda partner agent Alex Hardee tells IQ has been two years in the making, will “enable broad cross-platform access across their respective rosters and [incorporate] capabilities in brand partnerships and licensing, digital and corporate events”, according to a joint statement from the two agencies.
ITG’s client base encompasses actors, directors, writers, producers, models, presenters, comedians and casting directors, while the company incorporates entertainment and fashion marketing firm ITB Worldwide, corporate entertainment arm ITG Corporate and voiceover agency Advoice.
Also based in London, Coda is one of Europe’s fastest-growing music agencies, currently employing 19 agents. Its live roster includes Take…
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