Going paperless reduces Maiden touting ‘by 95%’
By using paperless and named tickets – and requesting Seatwave, Get Me In! and StubHub remove listings – Iron Maiden have made their upcoming UK tour almost tout-proof
News By IQ | 2 March 2017
Proving once more than artists can eliminate touting if they actually want to, Iron Maiden’s decision to go paperless on their The Book of Souls UK arena tour has been credited with reducing the number of tickets appearing on secondary sites by more than 95%.
According to promoter Live Nation, by implementing extensive paperless ticketing – and mandating that all other tickets carry the name of the purchaser, and require their credit card and ID at the door – the number…
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