Vivid Seats courting buyers
The Chicago-based secondary ticketer is reportedly valued by chief investor Vista Equity Partners at $1.5bn
News By IQ | 27 March 2017
Vista Equity Partners, the parent company of Vivid Seats, is reportedly seeking a buyer for the US secondary ticketing site. Chicago-based Vivid, founded in 2001, lists tickets for sporting events, concerts and theatre shows in the US and Canada.
According to TechCrunch, Vista – which acquired Vivid Seats for US$850 million last January – values the company at around $1.5 billion.
Vivid is believed to be the third-largest secondary ticket outlet in the US, behind StubHub and Ticketmaster.
TechCrunch suggests potential buyers include tech…
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