Major players bid to awaken China’s “sleeping giant”

A new JV backed by Australia's TEG and Alibaba's long-awaited push into live events look set to provide a boost to the newly "flourishing" Chinese live business

The past week has seen a flurry of activity in the fast-growing – but still largely untapped – Chinese live music business, with two global players launching of new ventures with the potential to shake up a market already predicted to grow by ~7% annually through 2021.

Ecommerce giant Alibaba Group, which turned over ¥158.3 billion (US$23.9bn) in the 2017 financial year, and claims to be the world’s biggest retailer, on 19 September announced the launch of a dedicated live entertainment division, to encompass ticketing,…

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