V Festival set for rebrand as Virgin sponsorship ends
For the first time since its founding in 1996, V Festival is to get a new name, as Richard Branson's company focuses on 'new ways we can disrupt the industry'
News By IQ | 30 October 2017
After 22 years, Virgin Group is ending its relationship with V Festival, Virgin founder Richard Branson announced today, with V 2017 the last year of the UK festival in its current guise. “V Festival has always been a special weekend for everyone at Virgin,” says Branson.
“We’ve been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage. Now, after 22 very enjoyable and successful years, 2017 was Virgin’s last V Festival.
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
