Live Nation forms New York JV with Bowery co-owner
Mercury East Presents, a joint venture between LN and Bowery Presents co-founder Michael Swier, sees Live Nation grow its presence in the competitive New York live market
News By | 18 December 2017
Following the end of his venues’ relationship with AEG in August, Bowery Ballroom/Mercury Lounge co-owner Michael Swier has joined forces with Live Nation for a new promotion and booking venture.
New York-based Mercury East Presents, described as a “nexus of current and future independently owned and operated venues within” the city’s five boroughs, unites the Bowery Ballroom and Mercury Lounge (pictured), along with Live Nation’s Irving Plaza (1,025-cap.), Gramercy Theatre (499-cap.), Warsaw (1,000-cap.) and Ford Amphitheater at Coney…
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