He’s only Human: The rise and rise of Rag’n’Bone Man

Last year, Rag’n’Bone Man became the first new British act to truly break through a market that had been stagnant for the best part of a year.

After charting at no1 across Europe with lead single ‘Human’, his debut album hit the top of the UK charts in February and he’s just played three sold-out shows at the 5,000-capacity Brixton Academy in London as part of a 19-date European tour. For those who weren’t behind the scenes, the Sony-signed artist was an overnight success. However, it was a robust live strategy devised three years prior and led by agent Alex Hardee at Coda that built a strong foundation for what was to come.

From the start, Hardee’s strategy has been to…

You've used your free article this month

Create a free account to read 3 articles per month, or subscribe for unlimited access.

Create a Free Account Subscribe

Already have an account? Sign in